11 Different Types of Content You’re Probably Missing Out

Content is king. Well, content that is high-quality and relevant to your audience is king; content that isn’t may actually harm your business rather than improve it.

There are many types of content to choose from when creating content for your website or blog, but not all of them are right for you. Some content types rely on visuals while others are more text-based, and still others are a mix of the two.

Each content type has its own strengths and weaknesses, so it’s important to choose the right type for your content marketing strategy.

In this article, we’ll take a look at 11 different types of content you may be missing out on.

1. Infographics

If you’re looking to share data or statistics, an infographic is the way to go. Infographics are one of the most popular content types for a reason – they’re visually engaging and can communicate a lot of information in a relatively small space.

If you’re not comfortable creating your own infographics, there are plenty of services online that will help you create them for a reasonable price. Just make sure your data is accurate and well-researched, or you’ll lose credibility with your audience.

2. Blog Posts

Blog posts are one of the most common content types, and for good reason. They’re short, concise content pieces that are easy to create. They can used to announce new content or share content with your audience on a more regular basis.

Blogs are a necessity for any content marketing strategy. They are a great way to share your thoughts and insights on a topic. They also help to establish you as an authority in your field.

Make sure your posts are well-written, informative, and interesting to read. Also, don’t forget that promoting your content on social media helps to increase traffic and reach a new audience!

When writing blog posts, also make sure you include information about the content you’re discussing. Don’t just write the post for the sake of writing it. Use it as an opportunity to provide content about content!

3. Lists

Another content type that’s popular on the Web is lists. Many content marketers have recognized the fact that their audiences love informative, streamlined content with bullet points or numbered lists.

Lists are an easy way to break down complex information into smaller, more manageable chunks. They’re also great for delivering tips or advice in a format that’s easy to follow.

4. Videos

Video content is becoming increasingly popular, and for good reason – it’s a great way to connect with your audience and share your content in an engaging way.

People tend to remember and internalize content that they see, rather than content that they read or listen to. Make sure your videos are high-quality and highly relevant; if you do, you’ll keep users coming back for more!

When creating videos, make sure you focus on providing valuable information to your audience. Don’t just create a video for the sake of creating a video. Make sure it provides content about content!

5. Case Studies

Case studies are an excellent way for content marketers to demonstrate the value of their products and services. If you’re a photographer, write a case study on how one of your clients used your service to plan their wedding. If you run a website, detail how one of your customers uses it as a resource.

When writing case studies, make sure to include information about how you helped your customers and the results they experienced. Be sure not to make false claims or stretch the truth; doing so can actually damage your reputation!

6. Interviews

If content is king, content creators are the kingmakers. Content creators know what content is working well for other businesses, and interviewing them is a great way to get that content.

Interview content can take many forms, from blog posts to videos to podcasts. When interviewing someone, make sure you ask interesting and thought-provoking questions that will help your audience learn something new.

7. White Papers

White papers are content designed to help readers make informed decisions about a particular topic or issue.

They generally go in-depth and detail a solution to a problem, and can be extremely useful for content marketers focused on B2B content. White papers should be well-researched and interesting to read; if they aren’t, you’ll lose your audience!

8. Webinars

Webinars are content marketing presentations that are done live over the Web, and they’re a great content type to add to your content mix.

They help content marketers demonstrate expertise in their field because they give content marketers an opportunity to walk through a process or workflow step-by-step. If you have a product or service related to your content, webinars are a great way to market it!

9. Ebooks

Ebooks are another content type that can be extremely useful for content marketers. They’re perfect for content marketers who want to create long-form content, and they can used to promote products and services as well.

When creating ebooks, make sure you keep your audience in mind. They should be well-written and engaging, and they should provide readers with valuable information that they can’t find elsewhere.

10. Press Releases

Press releases are a content type that content marketers often overlook, but they are extremely useful if used correctly.

They’re perfect for content marketers who want to announce new products, services, or initiatives, and they can used to generate traffic and links. When writing press releases, make sure you focus on providing valuable information to your audience. Don’t just write a press release for the sake of writing one!

11. SlideShares

SlideShare presentations are a content type that content marketers can use to share content with their audience in a fun and interesting way!

This could be content marketing related. If you have an idea for a slide deck, go ahead and create it. Just make sure it’s well-researched and interesting to read!

Conclusion

The content types we’ve discussed in this article can be used for a variety of purposes, and it may depend on what type of business you have. You might want to use them all or just one or two depending on your goals.

When deciding which types are best suited for your business, consider how much time you have to create these pieces of content. If you don’t have the resources to produce quality written posts every day, video marketing may not work well for you.

Whatever type(s) of content is perfect for your needs should help improve customer engagement while providing valuable information that they’re looking for.

So, what do YOU prefer?